You are NOT ready for a Taylor Swift X MyGigsters cross-over! 😵

Hey Gigster 🫡 

Taylor Swift is undeniably the most successful gig worker ever. She has reportedly made $5 mil on an average for each concert in Australia! If you think somebody that famous and rich doesn’t need any extra marketing, we’re sorry to burst your bubble…

Just like any other solo-preneur, Taylor had to strategise every step of the way to make her gigs absolute money-bagging successes. Good news is, you can too!

1. 🎸 Influencer marketing - Getting influencers to use your products or talk about your services has never been more popular. Taylor can easily afford cross-platform influencer marketing. But it can be hard for emerging business owners, side hustlers and sole traders. You can opt for more ‘passive marketing’, for example communicate through your brand voice with other people on influencer’s comments, tag them in your own content to grab attention and engage with positive trends set by influencers on social media!

2. 🎸 AI bots - Bots like Chat GPT make it super easy and conversational to source data on pop-culture and trends. All you have to do is ask the right questions. For example, Taylor could ask a bot ‘what’s my most played song?’ and the bot would queue chart-toppers. She would then use the data to schedule songs in her concert to build hype and attract as much crowd for future concerts. Of course she will not play all her songs in a random order. If you want to save time yet bag more money using your gig, it’s essential to not play all your good cards at once.

3. 🎸Personalised marketing - Let’s be honest, not everyone’s a fan. But they would still look her up from time to time just in case. Similarly, you will not always have the best reviews on gig platforms. The key is to put the reviews to use, talk about them among your customers, express your awareness and do better! You can’t build a fan base in one day, but you can sure make a difference in your business presence. If you are a rideshare partner, it is essential to communicate any possible inconvenience in the beginning and thank your customer for anticipated co-operation.

4. 🎸Competitor analysis - For every pop-star who makes $5 mil a day, there’s another one who makes $7 mil. They have separate fan bases and they don’t compete for each other’s fans. That doesn’t mean they don’t keep tabs on each other’s industries. Similarly any solo-preneur or sole trader should focus on marketing their business to a versatile crowd. You cannot be the Jack of all trades, but keeping tabs on brands or other sole traders who earn more will sooner or later give you good returns!

5. 🎸 Value connections - No man is an island and no industry works without a network of successful people. Whether its a past client or a fellow sole trader, referrals will always be the best marketing hack. Ask them to put out a word for you, support and empathise with them as well and who knows, in the long run you’ll turn out to be a pop-star in your line of business!

Did you like this edition?

Please share it with others in your network, and if you haven’t signed up for ‘Gig Scoop,’ - you are missing out.

Are you a gig worker? Join our private telegram group here.
Access to the hottest tips, tricks and opportunities to earn more. Also, chat with fellow gigsters and share your experiences. Join now.

What would you like to see more or less in the newsletter?
Please share your feedback, which will help us bring more value to you.

See you in the next edition - Go Gigsters!

Benjemen
CEO & Founder of MyGigsters